Synthesising Ayurveda and herbs with modern science, Dabur India Ltd is India’s largest health and personal care company and the fourth largest FMCG company in the country. Its products are sold in over 60 countries and it is one of only four companies worldwide to manufacture the cancer-fighting drug, Paclitaxel.
Headquartered in Ghaziabad, Dabur has revenues of over `5100 crore (US $1 billion approximately) and market capitalisation of `20000 crore (US $4 billion approximately). It employs over 5500 people and has over 40000 shareholders.
Dabur was founded in Kolkata in 1884 by Dr SK Burman, a physician, as a way to provide effective and affordable Ayurvedic healthcare to rural areas in Bengal. Over the years, it has expanded its business and today manufactures a range of personal care, health care, home care and food products.
After becoming the first Ayurvedic products company to obtain ISO 9002 certification in 2003, the company pursued an aggressive inorganic growth strategy. Following its acquisition of Balsara, India’s well-known hygiene and home products business, and Fem Care Pharma, Dabur made its first overseas acquisition in 2010 by buying Turkish personal care manufacturer Hobi Kozmetik Group. The company also acquired US-based Namasté Laboratories LLC for `451 crore (US $88 million approximately). Along the way, Dabur has transformed itself from being a family-run business to become a professionally managed enterprise.
The company currently owns almost 30 different product brands, 11 of which have achieved a turnover exceeding `100 crore (US $19.6 million approximately). It has five master brands; Dabur for ayurvedic healthcare products, Vatika for premium hair care products, Hajmola for digestives, Réal for fruit juices and beverages, and Fem for fairness bleaches and skin care products.
Two of these brands bear special mention: Chyawanprash and Réal. Chyawanprash is a jam-like traditional Indian formulation of herbs and plant extracts that has been used as a health supplement and immunity builder for over 2000 years. Dabur was the first company to introduce Chyawanprash as a branded product. Today, Dabur Chyawanprash commands nearly 66 percent share of branded Chyawanprash sales in the Indian market. Likewise, Réal fruit juice was India’s first branded packaged fruit juice and is today the country’s largest selling brand, worth over `400 crore (US $78 million approximately).
The company has ambitious plans for the future by growing its core brands across categories and reaching out to new geographies within and outside India. Its brands are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia. Dabur’s overseas revenue accounts for over 30 percent of its total turnover. Besides expanding its existing units – which are spread across Nepal, Bangladesh, the Middle East, Africa and Turkey - it plans to establish a new manufacturing unit in Sri Lanka while exploring new units in South Africa.
Drawing its business from nature, Dabur is focused on conservation of energy; measures such as use of bio-fuels in boilers, generation of biogas and installation of energy efficient equipment have helped lower cost of production, besides reducing effluents and improving hygiene and productivity.
It has also absorbed new technology that minimises use of water in its manufacturing processes; it recycles water and has developed in-house technology to convert fruit waste into organic manure.
Dabur’s CSR initiatives are driven through SUNDESH (sustainable development society) in Ghaziabad and Gautam Budha Nagar district of Uttar Pradesh, and in Rudrapur district of Uttarakhand. Its activities include children’s literacy, improving health care services, skill development and the environment.
Sunil Duggal, Chief Executive Officer, Dabur India, says, “Dabur has been at the forefront of making Ayurveda contemporary and more acceptable for the modern day consumer - both in India and abroad. Today, our products are spreading the goodness of traditional India and natural products across the world. Brand Dabur has been built on the trust of its consumers and considers them the true owners of the brand.”
- Dabur India is frequently rated as one of India’s ‘most valuable brands’ by Business India.
- ‘India’s most trusted brand’ in the Healthcare segment by Trust Research Advisory’s Brand Trust Report, 2012
- Ranked 19th amongst India’s Best Wealth Creators by Dalal Street Journal, 2012
- ‘Organisation that offers the Best Return to Investors’ by the sixth Social & Corporate Governance Awards, presented by the Bombay Stock Exchange, 2012
- Consistently won the Readers Digest Trusted Brand Gold Award from 2006 to 2011
- Ranked 14th in Financial World’s Value 100 list, 2011
- D&B rating of one, indicating the highest level of creditworthiness, by Dun & Bradstreet, 2011
- Named Top Green Company by the second edition of the Greenpeace Safe Food Guide, 2011
- Ranked second best Indian Green Brand in the Green Brands Global Survey, 2011
- LEED Silver certification for achieving internationally benchmarked green building standards at two of its manufacturing facilities