Return to GVPedia

Saturday 22 November 2014

Micro Cotton®

Micro Cotton® towels are very soft, extremely absorbent and bulky yet lightweight.

Contact

Sharadha Terry Products, India

Southern Comfort

From the mills of south India, plush terry towels and exquisite bed linens retail in over 20000 upscale department and boutique stores in the USA, UK, Australia, New Zealand, Germany, Spain, South Africa, Italy, France, UAE, Korea and Japan. Weaving a success story in Tamil Nadu’s second largest city of Coimbatore, a textile and manufacturing hub, Sharadha Terry Products produces some of the world’s finest bath and bed linens.

 

Started in 1992, Sharadha Terry Products Ltd is headquartered in Coimbatore, with an office and showroom in New York’s upscale Fifth Avenue. The company which saw a turnover of `400 crore (US $78 million approximately) manufactures and exports bed and bath linen under the brand name Micro Cotton®, which uses exceptionally fine cotton fibre. It is part of the `17000 crore (US $3.3 billion approximately) home textile market in India, which is growing at a rate of nine percent annually and is expected to reach `26600 crore (US $5.2 billion approximately) by 2015. The organised market is less than 10 percent with bed linen and bath linen making up two-thirds of the home textile market.

 

The Micro Cotton® range of towels has won acclaim in home décor magazines like Real Simple, Good Housekeeping and Home Textiles Today in the USA, and UOMO of Japan. Its customers include retail giants like Macy’s, Bloomingdale’s, Belk, Marks and Spencer’s, Debenhams, Bed Bath & Beyond, Dillard’s, Habitat, Myers, Target, Woolworth, Edcon, El Corte Ingles, Kaufhof, Mirabello, Auchan, Emart, Ohome, Seibu, Sogo, Takashimaya and Isetan. Its customer base extends to the hospitality sector with its linens

placed in distinguished hotels like Bellagio, Burj Al Arab and The Leela.

 

Micro Cotton® is a luxury brand for highend bath and bed linens. Renowned for high quality, they are made of ultra fine fibres of very fine micronaire that are finer and longer than Egyptian cotton. Proprietary technology ensures that Micro Cotton® bed and bath products have an extraordinarily soft hand feel. Micro Cotton® products also launder extremely well and retain their softness and other attributes after repeated washes.

 

The company manufactures all its products in compliance with environment friendly policies. Some of the measures it has taken are the responsible management of water, waste water, chemicals, solid waste and recycled materials at its manufacturing units. State-of-the-art waste-water treatment plants have been implemented at its processing facilities, and the company has focused part of its research and development to develop products and packaging that are socially responsible.

 

G Kannappan, Founder Chairman, Sharadha Terry Products Ltd, says, “We go very deep into the products we make. We understand what the end-

The Micro Cotton® bed linens are crafted from some of the finest cotton fibres, and are exquisitely and intricately woven into the finest sheets that have a brilliant lustre and elegant comfort.

user would like and strive to exceed their expectations. We are passionate about our products; we want to make the best home textile products in the world. We believe this can be done only through innovation and hence we continuously work on it. Samuel Holt made the first cotton terry cloth in 1848. Micro Cotton® towels have revolutionised the whole bath industry after 150 years. We are pioneers and leaders of the best products in the home textile industry.”

 

Awards

  • Sharadha Terry Products Ltd won the Macy’s Five Star Award for five consecutive years, 2007-11
  • Outstanding Export Performance Award by Texprocil for six consecutive years, 2006-11
  • The company won the EPCES Export Award, 2008-09 & 2010-11
  • Manufacturing Excellence Award by Frost & Sullivan India, 2005